LOEB was born with SS ’10 in cooperation with Dino Conf. S.r.l. Ended with SS12 season.
“THINK JERSEY” was the lymph of this brand: being easy,being immediate, fresh and something women can’t do without.
Dressing up,our natural morning gesture, becomes a lightheart pleasure.
Loeb explored all the “shades” of jersey, gets together informality and neatness with femininity and temper.
Loeb as a simple t-shirt in a simple life.
Ph: Gautier Pellegrin http://gautierpellegrin.format.com/
Styling: Elettra Missaga/Patrizia Wilk D'Elia https://www.instagram.com/patriziawilkdelia/
Hair&Make-up: Vessy Vissotchkova http://www.vessyvess.com/
Model: Gaudvile Cyplyte @URBAN Management